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About Us

BadAxe is a central North Carolina guitar shop built on the foundation of delivering one of the best possible customer experiences in music retail. Whether online or in our showroom, you will find we treat our customers like friends not sales figures. We're a small business engaged in our local community, but also believe the gear we sell around the world, connects people to the passion they are devoted to. So call us, drop us a note, or stop by our store, we'd love to hear from you!   

Comments from our friends:

"Great experience with Wes and BadAxe Boutique! They took great care in expediting my order and communicated regularly! I love my new Blackbird pedalboard!!"


"Great product and fabulous customer service! Looking forward to buying from you again."


"Awesome seller! Contacted by phone. Super easy to deal with. Offered a bunch of fresh pics I asked for. Great deal!"


"Incredible company! So fast, kind and responsive! Phenomenal guitar and service! Do business with Badaxe! You will not be disappointed! Thx again!!"


"Amazing guitar. Excellent shipping and communication. Outstanding double boxing and instrument protection in shipping. AAA!"


"EXCELLENT Shop to deal with! Very happy with the guitar, it's incredible! Would buy from BadAxe again. Thank you!"


"BadAxe Boutique went above and beyond to take care of me and this transaction. Their attention to detail was second to none, and the guitar arrived quickly and clearly packed with care. I have never dealt with a seller that was as responsive BadAxe to questions and concerns. Their follow up to the deal was also stellar. Jim and Ethan of BadAxe are just flat out great, and I would do business with them again in a heartbeat!"


"Top notch service, top notch communication. Shipped my guitar just hours after i ordered it! Not just a cool name, cool people too over at BadAxe Boutique! 
Will be ordering from these guys again in the future."


"I can't thank BadAxe enough. The Nash arrived quickly and was packed extremely well. But most of all their customer service and attention was top notch. I called to ask some questions before the purchase and there was no pressure and when I messaged them through Reverb they responded quickly. So hyped to own this guitar! Thanks, BadAxe!!"


"Perfect transaction! Great communication! Superb fender quality bass! Fast shipping! Couldn't ask for more! Perfect!"


"Amazing shop! Absolutely blown away buy not only your customer service but also the level of integrity and service that went into packing and sending me my instrument. In the days of big box stores, it's awesome to know that there is a shop out there that does business the old way. Sorry for the big comment but I'm just blown away. Definitely will be back in the future!"

Please contact us with any offers or special requests. We can do various custom orders through any of our authorized dealers. So if you see something you like but want it tweaked to your liking, get in touch with us!

*We are a "Brick and Mortar" Store. Our hours are Tuesday-Friday (11:00 AM-6:00 PM); Saturday (10:00 AM- 5:00 PM) EST.